JAKARTA, KOMPAS.com - Have you ever opened www.indonesia.travel.com? Indonesia's official tourism site managed by the Ministry of Culture and Tourism recently "the rise" thanks to which they hold Quiz Komodo some time ago. As a result, the number of visitors to the site increased dramatically.
It becomes its own strategies to introduce the richness of attractions in Indonesia. By cost, online media campaign is much smaller than in other forms of media promotion. Apalalagi when compared to the official tourism site neighboring countries.
"The cost of our online promotions far below the television promos, print, and billboards. Because many of which have yet to see the benefits of an online ad or promo that is much more effective. Not only is thrown into the sea such as online promotional landing page should have it. Promo online there's always his landing page. Thus, keterukurannya clear, even knowable demography. Meanwhile, if another medium, such as the size of the TV ratings, "said Electronic Kemenbudpar Kasubdit Promotion, Ratna Suranti, Tuesday (08/02/2011).
Meanwhile, according to Chief Web Editor (Classic) www.indonesia.travel Wuryastuti Sunario familiarly called Tuti, said www.indonesia.travel one means or media promotions beyond print and other media. Because the displayed Indonesia as a whole, of course, the team found several challenges when managing the site.
"Online media is something new. Online should be kept up to date. But Indonesia is not really big. It contained many more yet to be explained a lot. Also there is a desire that many of the photos displayed. With so many photos are more interesting, "he said.
However, further Tuti, within one year it was able to keep complete information about tourism in Indonesia within the site.
"We have long kept the contents. But why not anyone telling you about us. That his outward look, but not into it. Finally we make to make this quiz. It's special because with this quiz, every question people have to go inside to find the answer, "said Tuti.
As a result, Tuti added, there was an increase in the number of visitors. He also said that visitors who go too much longer to read the site and open up more pages.
As an illustration, visitors to the site www.indonesia.travel in 2010 as many as 145,673. Whereas in 2011 in the period January to July, visitors reached 1,190,035. This means an increase in visitors by 716.92 per cent or seven times. Visitors came from Indonesia. Then followed by visitors from the United States, Malaysia, Singapore, and Australia is ranked fifth.
"Online media do not stand alone but aims to bring tourists and thus follow the strategy of Kemenbudpar, namely improve the image of Indonesia abroad, that's for sure. If the domestic embed 'get to know and love your country'. So it is the ultimate goal. Although initially these data we can click this to know it, and visitors so much. But finally a strategy for love Indonesia, "said Tuti.
He says it is based on the comments into www.indonesia.travel when the quiz in progress. At that time, incoming comments in the thousands. Most expressed that they increasingly recognize the diversity of Indonesia through the site.
"What I think great, some say the site is great because it can recognize up to pelosoknya Indonesia, there are diverse cultures, this is what makes them proud as an Indonesian. To shudder when I read the comments, "said Tuti.
According to Tuti, enter any comments that cross age. There are old people who feel the site is suitable for the younger generation so that more and more familiar with Indonesia. Many were from young people who commented that he was getting to know a lot about Indonesian culture and tourism. Most are initially attracted because of the quiz. But many eventually are due to be familiar with the site, eventually over the digging of information not just want to win the quiz.
"That we are a multicultural, if you read on the site, we know well such as the Balinese culture like this, if the Acehnese tradition like this. This is the Pancasila. So like learning Pancasila from this site, but unconsciously. With a variety of traditions that we have lived for centuries, here we are, here I am. So although the example of people of Aceh, but still feel a sense of other areas. Because we are both people of Indonesia, "he explained.
In order for the site is increasingly recognized by many people, Kemenbudpar also promote via facebook and twitter. It also worked with www.expedia.com and www.eturbonews.com, overseas sites relating to tourism.
Thus, not only known in the country, indonesia.travel could also attract foreign readers. This does not rule out the possibility, because indonesia.travel present in the two languages are Indonesian and English. In the near www.indonesia.travel will also cooperate with www.travel.kompas.com so that readers of both sites can get more information about Indonesia tourism.
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